We're Hiring!

Executive General Manager, Marketing and Behaviour Change

• Full time, 3 year fixed term executive contract
• Geelong office location, with flexible hybrid working
• Attractive executive remuneration package

Care in Action

With a career at the TAC, you’ll be helping us look out for the lives of everyone who travels on Victoria’s roads. That’s care in action.

Find out more about our shared purpose, and what drives every one of us.

About the role

The Executive General Manager (EGM) Marketing and Behaviour Change is a key member of the Executive Leadership Team, responsible for leading the TAC's marketing, behaviour change, partnerships and community engagement portfolio. The role provides strategic direction for evidence-based initiatives that influence safer road user behaviours, strengthen community engagement and support the TAC’s strategic objectives.

About the Team

Reporting to the Chief Executive Officer, this role leads the Marketing and Behaviour Change Division, with four direct reports and accountability for a strategically significant portfolio. As a member of the Executive Leadership Team, the EGM provides strategic leadership to enhance TAC’s impact across the community.

What we’re looking for

Strategic Executive Experience  

Extensive executive leadership experience, with the ability to shape strategy, influence enterprise-wide decision-making and lead a high-performing division.

Strategic Influence and Partnership Leadership

Exceptional stakeholder leadership with demonstrated success engaging government, industry and commercial partners to shape outcomes, and align engagement, communication and behaviour change efforts.

Communications and Behaviour Change Expertise

Extensive experience leading and implementing contemporary behaviour change systems that drive meaningful behavioural outcomes and lasting public value.

Ready to put care in action? We’d like to hear from you.

Click apply to submit your Cover Letter and Resume. If successful, you’ll progress to an interview. All applicants will be advised of the outcome of their application.

For more information, read the attached Position Description or contact Hannah Egan (Acting Manager, Talent Acquisition) on (03) 9300 0208 for a confidential discussion. Applications for this role will be accepted up until 11:55pm Sunday 4 October 2026.

If we can do anything to help make applying for this role easier, or you have an adjustment request, please let our Talent Acquisition Team know at recruitment@tac.vic.gov.au. If over the phone is better for you, our number is 03 9300 0501.

A safe place to work

We’re committed to the health, safety and wellbeing of employees. This extends to inclusion, diversity and accessibility in our employment practices, and encourage Aboriginal and Torres Strait Islander people, people with disability, men, women and gender diverse people, culturally diverse, and LGBTIQA+ people to apply for roles.

Child Safety

At the TAC we are committed to the safety of children and young people. For more information regarding our commitment to child safety, please visit our website. 

This role will require you to have a valid Working with Children Check.